I got home from Tales of the Cocktail two days ago, and I am still feeling the effects. As I described last year, those 6 days were an epic marathon of socializing, learning, tasting, drinking, eating, and swag wrangling. This year, I was traveling alone for neither Andrea nor I got credentialed media status, and due to financial constraints, only one of us went. Not having media passes prevented me easy access to some key aspects of Tales, but thanks to the help of Willy Shine, Desmond Payne, Shawn Kelley, Camper English, Simon Ford, and others, I was able to experience many of them. Since I was not bound to any obligation to report only official events (part of the media pass deal), I will mention here anything I did during the week as part of Tales of Fred in New Orleans 2011. All of the official and unofficial events are why so many people go to Tales, so let us celebrate the week that it was!• Best Reactions to Cocktail Virgin Swag: This year I went down with a large bag of Cocktail

• Other Interesting Products: Lillet released a rose to add to their blanc and rouge offerings. The rose has stone fruit, berry, and grapefruit notes to it as opposed to the more orange peel-flavored blanc. Lillet also offered up a taste from an old bottle from 1982 to demonstrate that the drink was not as bitter as people think it was when the formula changed in 1986; there was no answer to what nearly 30 years of aging did to the botanicals in the bottle though. Art in the Age introduced their rhubarb liqueur called Rhuby to add to their Root and Snap product line. And a whole boatload of pisco brands, like Encanto, that utilize a greater amount of aromatic grapes for floral and spice notes were showcased at a variety of events. Camper English's article in sfGate on these new piscos is definitely worth a read.
• Best Demonstration during a Seminar: For a winner, I would have to say Wayne Curtis Flip demonstration during "Beyond Punch: Colonial American Drinks." Last year, Wayne impressed us with his gun powder-based proofing of rum. This year, the Flip he made was not the egg concoction that we know and love today, but a Flip made by heating a piece of iron called a loggerhead and dipping it into a pitcher or mug. Wayne had to get one of these crafted by an ironsmith and when he did the demonstration, it made a great foaming and hissing sound. Some of us got to taste the final product and then understood how this rapid heating to produce certain caramel notes was not the same as the effect of normal heating. For more on Wayne's talk, go read Todd Price's article.

• Most Passionate Talk: The 3 hour agave-palooza session called "Before Man, the Plant." Assembled together for this talk were a Ph.D. biochemist, a village president and jimador from Oaxaca, Ron Cooper of Del Maguey, a handful of tequila distillers, and two renown tequila and mezcal mixologists. Ron's passionate rebuttal to the scientist's claims that the wild harvesting of tobala was not good for the sustainability of the species I believed cinched the honors. Added to that were the producers' pride in their work,the discussion (and tasting) of terroir in agave-based spirits, and a glimmer into Ron Cooper's spiritual side.

• Best Swag Bottle Brought Home: Scott Marshall showed up for an event at the end of the week and gifted me a bottle of his Batavia Arrack, Green Chartreuse, and Yellow Chartreuse milk punch. For a more commercially available product, it would be a bottle of Barker and Mills Bourbon Vanilla Cocktail Cherries.
• Best Swag to Bring Home to the Wife: In the Lillet tasting room, I was able to acquire a beautiful wood and paper Lillet folding umbrella; last year, she adored the Art Nouveau folding fans tremendously.
• Best Random Gift: Being handed a stack of 4 tickets to "Meet the Craft Distillers"; the group wanted to go out to dinner instead, and we made rather good use of them. Thank you whomever you were! Runner up would be the natural swizzle stick I found on Royal Street at the end of the week; thank you for your random generosity and/or sorry for your loss.
• Favorite Quote during a Seminar: Ian Burrell during the Mai Tai talk joked that the "Appleton [Rum] bottle is like a Jamaican Woman. Hips, waist, gets prettier the more you drink."

• Best Seminar Drink: This was a tough one for many were delicious. But I have to give the nod to some of Wayne Curtis' Colonial drinks including the Pineapple Syllabub which would make a great morning drink. It was easy and refreshing like a Ramos and lacked the roughness that I expected in Colonial-style drink. For a runner up, the Mai Tai variations that Ian Burrell, Jeff Berry, and Steve Remsberg made up did not suck in the least.

• Most Impressive Memory Moment: One of the drinks I ordered at the Cure bar that week was the King Vittorio's Cobbler. Bartender Turk Dietrich did not miss a beat and asked, "Didn't I made you a cobbler the last time you were in here?" Yes, but that was a little over a year ago.

• New Alcohol Delivery Trends: Weapon based. The first was sabering of Champagne bottles at an afterparty (technically, an old tradition, but a rare one today); for some reason women are better at it than men (Freudian reasons were offered). Second was water guns. They appeared last year from what I gathered, but at least this year, people wisely used clear spirits instead of sticky, dark, staining ones like Fernet Branca. Live and learn.
The 2017 collection of 855 drink recipes, bartender tributes, and essays on hospitality from CocktailVirgin's Frederic Yarm. Available at
The 2012 collection of 505 drink recipes, techniques, and Boston bar recommendations from Frederic Yarm. Available at 


2 comments:
BE AWARE: If you stare for long enough into Ron’s eyes in that picture and repeat his name three times he will appear behind you (not speaking from experience, but that’s the word out there).
I've got a video of Ian doing his ninja move here.
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