1/3 French Vermouth (1 oz Noilly Prat Dry) (*)
3 slice Orange (Cara Cara)
Shake with ice and double strain into a cocktail glass.
(*) Might be rather delightful with a blanc vermouth.

quality versus quantity does not have to be a winner-take-all proposition.


"My juicer is not meant to squeeze lemons, it is meant to start conversations." -- designer Philippe StarckIn terms of bar design, Jim pointed out how many of us work in bars where beauty was key and functionality was not considered; often these establishments were designed by an architect and not a bartender. Part of making people want to use a thing or come back to a place is aesthetics, but the functionality is very important.
"You cannot understand good design if you do not understand people; design is made for people." -- designer Dieter RamsJim praised the design of Drink in Boston. He described it as a bare knuckle fight in that there were no gloves of a menu or bottles on the back bar. Moreover, he commented how it was the greatest humanity experiment -- all the interactions were based on the bartenders, servers, and the guests themselves, and they did not rely on menus or on televisions to smooth the way. There is nothing else to amuse people besides the drinks and other humans save for "the weird bug display in back" (click here for a photo).
"Every cocktail was invented by someone, so you have to imagine what it was that the creator wanted to achieve -- what he wanted, what he was looking for -- by creating this cocktail. Find out where and when the cocktail was created, and think about how much of your own personality you can blend into that." -- Kazuo Uyeda in Cocktail TechniqueJim pointed out that recipes are templates that can change over time and through improvisation. The Aviation was a good example as most people were making it without crème de violet since it was published in 1930 The Savoy Cocktail Book that way and crème de violet was absent from most bars. When David Wondrich found the original Aviation recipe in Hugo Ensslin's 1916 Recipes for Mixed Drinks, people latched onto the concept and wanted the liqueur to be made available again. However, many people soon learned to despise the drink made this way since the floral element makes the cocktail taste like soap. So perhaps the ingredient was lost over time since gin, Maraschino, and lemon was a more desired combination. Thus, change can come from adding or subtracting ingredients. A good example of adding was in Morgenthaler's inclusion of high proof Bourbon in his Amaretto Sour.

we do not serve drinks to people, we serve people with drinks. In mixology bars, the bartenders spend so much time washing tools and resetting that it is akin to a cat cleaning itself in full display and not caring. What we should be doing is cleaning the outside of the bar first before the tools: maintain the table first and then the station. The table is the commerce station of the guest, and the guest might want to leave if they have to sit in front of their filth too long. Also, do not stop table maintenance after the presenting the check; keep the water refills coming and be aware if they want to continue their experience by reopening a tab. As an aside, Jim mentioned that the guests might not want to talk to you: get over yourself. Finally, there are four places to say thank you: when the check is dropped, when you accept payment, when the slips or change are returned, and when the guests get up to leave.




















One of the talks that I attended on Sunday at Thirst Boston was entitled "Beyond the 50/50" by Jake Parrott of Haus Alpenz importers and Jared Sadoian of The Hawthorne bar here in Boston. The concept of the session was "weird thoughts about pairing the right aromatized wine for your gin" that was demonstrated with four gins and aromatized wine pairings. The idea was that if you found the right pairing of botanical distillate and aromatized wine, it would make for easy porch drinking requiring only approximations of measurements. Jake pointed out there were there were so many combinations, and while many of them were right, some were extraordinary. As the room was being set up and before the session even began, Jake entertained us with a porrón filled with Miro dry vermouth and tonic water. During the talk, the rule was that the porrón had to keep moving (even if you did not want to drink, you still had to pass it) which made for an entertaining sideshow as the talk progressed.




The first talk that I attended at Thirst Boston was entitled "Tiki Through a Polynesian Lens" and sponsored by Patron Tequila. The seminar was delivered by West Coast bartender Sam Jimenez who has worked at Prizefighter, Interval at Long Now, and Striped Pig and is about to open Here's How in Oakland. Sam's heritage is half Samoan and half Mexican that he described as Akafasi meaning "half of one" (or half Samoan/Polynesian). He began with the premise that Tiki bars utilized symbols that he was familiar with, but they executed them differently that he was used to being brought up in the culture.Life as we find it is too hard for us; it entails too much pain, too many disappointments, impossible tasks. We cannot do without palliative remedies. We cannot dispense with auxiliary constructions, as Theodor Fontane said. There are perhaps three of these means: powerful diversions of interest, which lead us to care little about our misery; substitutive gratification, which lessen it; and intoxicating substances, which make us insensitive to it.Sam continued that escapism is not inherently bad. These Polynesian restaurants became places of status especially with the amount of money sunk into decorating them. Many people could not afford to travel across the ocean during the Depression; moreover, people had a lot of interest in the area due to the media's influence whether through music or through Hollywood that set many movies in the late 1920s and early 1930s in the South Pacific. World War II added to the interest for soldiers coming back from the Pacific front wanted to return to innocence by experiencing familiar aspects without the cloud of combat lurking overhead.













The 2017 collection of 855 drink recipes, bartender tributes, and essays on hospitality from CocktailVirgin's Frederic Yarm. Available at Barnes and Noble and Amazon.
The 2012 collection of 505 drink recipes, techniques, and Boston bar recommendations from Frederic Yarm. Available at Amazon and Barnes and Noble.